CV

Company, location: LV=, London
Domain: Insurance – part of the Allianz Group

I am responsible for owning and coordinating the end-to-end UX across LV= websites, tools and apps, starting from the LV= digital experience strategy.

Working with senior stakeholders to ensure the user is put at the forefront of decision making, I essentially campaign on behalf of customers to ensure that the need for ease, efficiency and effectiveness is prioritised against business pressures.

The best parts of my role are that I can develop award winning UX through innovative research methods while keeping up with the latest trends in UX strategy, that I can lead the user delivery of strategic digital experience and that I can contribute to the performance of new and innovative digital projects.

Company, location: AXA Insurance, Surrey
Domain: Insurance – part of the AXA Group, the number one global insurance brand

My main responsibility was to manage the design, delivery and maintenance of Axa Personal Lines while engaging end-to-end user experience across all channels and devices.

I designed, communicated and gained consensus for commercially driven user experience improvement projects. By working closely with the digital team, analysts, business SMEs and Compliance I delivered fit for purpose designs, post implementation analysis and ongoing optimisation.

I enjoyed championing leading UX practices of UCD and usability while leveraging my thorough understanding of customer target segments and business objectives.

Company, location: Rentalcars.com, Manchester
Domain: Car Rental – the largest online car rental reservation agency in the world, part of Priceline Group that also includes Booking.com, Priceline.com, Kayak.com, OpenTable and Agoda.com

Starting with the initial phase of product definition, my role was to craft ideas and to develop experiences. User research and quantitative data analysis are the foundation of my work. These feed into the mock-ups and scenarios that I created. The next step was to deliver wire-frames, prototypes and also html files, as I also have a background in Web Design. Using A/B testing results, I continuously improved the design. I collaborated with back-end developers, sharing insights and approaches through all the phases of product development. My back-end knowledge helped me better understand their requirements while contributing to a tailored communication. I worked in an Agile environment with 2-week Sprints, based on Scrum methodology.

Being a data driven company, there was a high emphasis on optimisation, where every design iteration is A/B tested (or multi variate testing) with users. The result is an iterative design process that does not imply blindly replacing interface elements with alternative new design ideas, but in basing design decisions on quantifiable results.

Company: Freelancer
Domain: Telecommunications, Retail, Project Management, Financial Services

Lead and delivered various freelance projects that required design and development of websites, short movies, presentations, catalogues, banners for reputable international brands.Some of the companies I collaborated with are: Asirom, Bancpost, Cartoon Network, Dr. Oetker, Garanti, Generali, Kraft, Nestle, Radisson, Romtelecom, Say, Skoda, Sprider Stores, Tchibo, Ursus Breweries, Vodafone, Western Union, Wind.

Company, location: ORANGE Romania, Bucharest
Domain: Telecommunications – Orange is a leading network operator for mobile, broadband internet and fixed line in 32 countries.

My contribution was to design and develop sections of Orange.ro website while using tools such as Invison, Photoshop, Illustrator, Brackets. I collaborated closely with stakeholders from the Marketing Department. The sections I was responsible for were:

• Orange TV Go, a television multiscreen platform which can be viewed on smartphones and tablets with either Android or iOS operating systems. I developed the interaction design and UI for the platform. I collaborated with product managers, engineers, executive leaders and countless teams within Orange Group to deploy the TV experience on Orange TV;
• Orange 4G section where I redesigned the section from concept to wire-frame and design;
• Orange e-Shop updates.

Company, location: ORANGE Group, London
Domain: Telecommunications – Orange is a leading network operator for mobile, broadband internet and fixed line in 32 countries.

As a result of positive feedback received, I took part in a 5 month secondment at Orange Group. I was involved in the design and development of multi-screen e-Shop modules for Orange Group websites.

Company, location: Frank Communication, Bucharest
Domain: Advertising

Working for an advertising agency, gave me the opportunity to experience a wide range of tasks and to have a broad exposure to clients from various industries, with diverse design strategies. Among my deliverables were: animations, websites, banner campaigns, flash mini-games, layouts, Facebook applications.

Company, location: The Institute for Computerised Technology, Bucharest
Domain: Internet, Government and Public Sector

The core part of my first design role were to develop multimedia applications, develop multimedia CDs, presentations, websites. Some of the deliverables were made in collaboration with The Ministry of Education and Research and The Ministry of Culture (e.g. “TRANSILVANIA”, “ROMANIA”, “BRANCUSI”, “Sparks for the new millennium”, etc.).

Major: Management, Sub-Major: Marketing.